• EN
    21 April 2020

    Kourosh Salehi discusses the rise of generic cities

    We hosted an insightful webinar in collaboration with The Big 5 Saudi Arabia as part of their ‘Excellence in Construction’ series. Our Design Director Kourosh Salehi met virtually with over 120 participants in an interactive session where he discussed “The Rise of Generic Cities: Beauty is in the eye of the Influencer”.

    In less than a few decades, 3/4 of the earth habitation will be in cities. How we curate our urban realm has a profound impact on the wellbeing of its dwellers and participants. In the presentation Kourosh shed the light on the concepts of generic consumption, generic desires, generic ambitions and generic dreams. The session ended with a lively Q&A.