Tsim Sha Tsui, Hong Kong
3,126 sq m
37,500 sq m
Chinese Estates Holdings Ltd.
The frontages of the complex at Granville Road and Nathan Road are utilized to circulate shoppers through a three-level podium, from where they may enter either the 26-storey high main tower or the 11-storey cinema block.
The main tower up to the 14th floor is devoted to retail and the higher floors are allocated to food and beverage outlets. Recognizing the increasing popularity of alfresco dining, the top four floors are set back, creating terraces with great views of Kowloon and beyond.
A long escalator runs from the 6th floor of the main tower to the base of the cinema building, providing a secondary link between the two blocks. Circulation of shoppers is successfully leaded to the upper floors through this attentive arrangement.